Your business has a website, a Facebook page and a few followers on Twitter. You have an AdWords account managed by Google and are pretty sure it brings in some new business; you’ve had a few new customers who said they found you via your Google Places listing. This is a great start, but it would be a mistake to think that representation across these platforms means you’re maximizing your online presence. Creating these pages and accounts are fairly simple; using them to your fullest advantage requires a much greater level of expertise.
Advertising on Facebook is a great way to connect with fans on a personal level, but you need a good understanding of Facebook’s Ad Manager. If you’re not familiar with terms like Social Context, Ad Targeting or Platform Integration; you may be throwing money away. The efficacy of a Facebook ad campaign hinges on a number of different factors. To whom is the ad being shown? What is the content of the ad? Where does a click take users? Are these users able to see how their friends have interacted with your brand? If you’re not quite sure what the right answers to these questions are, you’re not alone. The average business owner does not have the time to continually educate themselves on the ever-evolving landscape of social media marketing.
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The same holds true for other online advertising mediums. The potential to grow your business through your AdWords account is immense, but a cost-effective campaign requires diligence and refinement. Without careful attention, you’ll likely find yourself paying for clicks that rarely convert into sales. When you work with a full-service marketing agency, you’ll get a much better return on your PPC investment. Your Facebook campaign will show the right things to the right people. Your optimized website will be pushed to a higher position on the search engine results page. Your business will get better local visibility when it’s listed in major directories.
The internet is ripe with advertising opportunities, but without a skilled internet marketing team in your corner, you could be missing out! Don’t waste any more time wading through the complicated world of online advertising; call Exults and get your campaign on track today!
