Local search is becoming increasingly popular; this year, it promises to be more prominent than ever. And not just for smart phone users. Local listings have begun to occupy a larger space on the desktop search engine results page (SERP). It’s become clear that a large percentage of people depend on search to provide them with all kinds of local information for everyday use. Whether they are looking for an area drycleaner or need to know the name of the Indian restaurant their friend had mentioned last weekend; users have integrated search into their daily lives to the point where it is as necessary as their morning coffee.
In case there remains any doubt as to the popularity of local search, a recently announced Google product underlines the incredible demand for local information. Slated for release by the end of 2012, Google has created a line of glasses which will show the wearer pertinent information about their surroundings in real-time. According to multiple sources close to the project, the glasses will contain a low-resolution camera which will assess an individual’s location and use that assessment to provide real-time information relevant to the user’s vicinity. The glasses are not expected to be worn continuously; instead, Google predicts they will be used much the same way as smart phones.
Whether Google’s newest gadget holds any appeal for you or not; the search giant’s creation of hardware dedicated to local search is a pretty strong indicator of local search’s ever-increasing popularity. Because the glasses will utilize social media context in addition to location-based advertising, their success will call for amplified effort in both platforms. Encourage your happy customers to write reviews on local directories like Google Places and Yelp. Engage your social media fans with special offers and promotions; the friends of your fans will likely be shown that interaction when they search for products or services offered by your company.
Marketing your business online requires dedication and persistence. Success demands you tailor your campaign today for the trends of tomorrow. An experienced, qualified internet marketing agency will make sure you stay ahead of the curve. Stop playing catch-up with your competitors. Call Exults today.