March is here and spring is just around the corner. Have you planned your internet marketing campaign accordingly? Seasons play an important role in the promotion of any product or service. A New England bathing suit retailer would be foolish to launch a new line in October. A street vendor in NYC will not make much money during the midday lunch rush if he’s selling hot soup in July. While those are some of the more obvious examples, businesses in all industries can benefit from doing a little seasonal due diligence. Seasons, events, even changes in weather patterns can have an impact on the demand for your company’s product or service; if you’re not prepared, you could miss out on a great opportunity.
Before outlining your business plan for the year, compare past years’ revenue and see if you can find a pattern. While some periods of increased sales are fairly obvious (a florist whose sales skyrocket on Valentine’s Day), others may be subtle and more difficult to spot. Events like the Olympics or the Presidential Election, which happen every four years, may shed some light on profits which seem to occur sporadically. There may be increased enrollment at a gymnastics center during the summer Olympics; requests at a sign-maker’s shop might triple in the weeks before an area Presidential primary is held. In order to truly capitalize on these favorable circumstances, it’s imperative that you likewise tailor your SEO campaign.
Ranking highly for terms which are contingent on seasonal factors could mean the difference between doubling your business for a given period and tripling it. A sports bar airing the World Cup ‘round the clock may print up new fliers which include this information, but few think to update their internet marketing strategy for that interval. It’s been statistically proven, time and again, that people turn to online resources when looking for a product or service which they’ve not shopped for previously. Your internet presence is what made your business as successful as it is today; fine-tune your strategy to reflect seasonal needs and see how successful you can be tomorrow!
