Marketing your business on the Internet has never been more complicated. There’s pay per click advertising and banner advertising, search engine marketing and search engine optimization, link building, social media marketing, mobile marketing and so much more. Choosing the right Internet advertising company can be just as complicated. Most of them advertise themselves as specialists – a PCC agency to manage your pay per click advertising campaign, an SEO company to optimize your website for the search engines, a social media marketing company to set up your social media profiles and manage your social media marketing campaigns – it never seems to end.
But do you really need separate companies for every type of Internet advertising? Not if you choose an Internet advertising company that provides all the Internet advertising and marketing services you need. A good web marketing company will be able to create, launch and oversee all the various types of Internet marketing your business needs. At the very least, the Internet advertising company you choose should be able to discuss the different marketing methods and types of web marketing available to your company and explain how each of them is right or not right for your business.
Go Beyond the Claims
Of course, any online company can claim to be expert at all types of Internet marketing. That means you may have to look a little deeper than the claims on its website to decide if you’re dealing with a versatile web marketing company or a glorified PPC agency – not that there’s anything wrong with the latter, but it’s important to know what capabilities the marketing company you choose offers.
Before you sign a contract with any Internet marketing company, discuss the various types of marketing and advertising they’d recommend for your business. Be on the lookout for any company that seems to focus on only one or two avenues to promote your business. It’s possible that they keep their focus there because it’s the only marketing method they know well. Ask about any certifications or education that the company’s staff and designers hold, and request references and examples of the company’s work.
There’s a wide variation in quality from one Internet advertising company to the next. Before you choose one, make sure you do your research and find a PPC agency that offers you all the advertising services you need. Contact us today and ask us what we recommend for your business!