There has always been a tendency to try to separate paid advertising and organic search engine optimization, and that’s no different now that local search engine optimization is all the rage. There are companies that advertise themselves as pay per click management specialists who will tell you that local SEO is outside their scope, and search engine optimization companies that will tell you they don’t do PPC management. Frankly, either of those positions is untenable. A good Internet advertising or marketing company, like Exults, should provide you with a full range of advertising and marketing choices. Here are a few ways that pay per click management and local search engine optimization play very nicely together.
Get a Fast Start for Your Marketing Campaign
The most accepted and common reason given by pay per click management companies is that organic SEO, including local search engine optimization, takes time to show results while PPC campaigns give you immediate feedback. The best Internet marketing companies use pay per click to launch campaigns and give them a boost when needed because it’s a fast way to get traffic to your website.
Fine Tune Keyword Selection
A good SEO company will also use PPC ads to test-run keywords and fine tune the SEO terms used on your website. Pay per click will give you a fast fix on which keywords people click and which key terms people search. That insight will help shape the SEO strategy used for your website.
Use Localization in Choosing PPC Terms
By the same token, the best pay per click management companies are learning to use local search engine optimization techniques, such as long-tail keywords, when bidding on keywords in their PPC campaigns. This is especially important for local companies who depend on real world street traffic who shouldn’t have to pay for Google to serve their ads to people who are too far away to become customers.
Optimize PPC Landing Pages
Typically, Internet marketing companies don’t bother with local search engine optimization on PPC landing pages. After all, they’re driving traffic to them via their pay per click ads. In fact, by optimizing PPC landing pages, you’ll have two funnels driving traffic to them, one paid and one organic.
Don’t let a pay per click management company tell you that PPC management and SEO are separate. In fact, when you combine local search engine optimization with pay per click advertising, you’ve got a potent marketing synergy, where the whole is greater than the sum of its parts. Contact us today to find out how this strategy can increase your business.
